“Cannella Response Television had the vision and horsepower to maximize and sustain one of DRTV’s biggest campaigns Tae-Bo™. Job well done!”
Mark Amuso
Product Marketer
Meet Our DRTV Team
Clockwise from top left:
Robert Medved,
CEO & President
Frank Cannella,
Chairman & Founder
Guy Theune, CFO/COO
Bill Raymond, Executive Vice President
Over 75 years of DRTV experience: creative, production, telemarketing, media, FTC regulations, fulfillment, back-end marketing and campaign profit maximization.
Frank Cannella established and pioneered the modern infomercial genre in 1982.
Frequent writer and lecturer of broadcast direct marketing. Frank was the first to teach college courses exclusively on the subject of television direct marketing.
Publishers of INFOMERCIAL Insights.
