Direct Response TV is What We Do

Media Buying and Analysis: Long-form or short-form, broadcast or cable, we are DRTV experts with low rates and high-profile media availabilities. Along with CRT’s proprietary MediaStar™ software, CRT’s buyers use traditional DRTV doctrine and extensive station and daypart analysis to recommend rollout strategy and bottom line campaign media improvements.

Feasibility, Development & Marketing: The cash register must ring. DRTV is far different from general advertising and therefore offers must be positioned accordingly. Pricing, premium and upsell strategies are critical to your success. CRT’s management provides new DRTV entrants (entrepreneurs, corporations, advertising agencies and producers) with the proper direction in the early planning stages.

Project Supervision: Lower your staffing costs with CRT’s experienced staff that can assist in the overall management of your campaign; from vendor recommendations and set up to production and telemarketing script guidance. To be a successful DRTV marketer is far more than simple media buying. CRT provides DRTV marketers with the experience that makes a difference.