“In an industry full of agency options, Cannella Response Television stands out as the leader in short and long form inventory.”
Heather Curatolo
Vice President / Direct Response/Long Form Advertising Sales
TV
Frank Cannella, Chairman & Founder
The truth about P&L
The Injustice of DRTV Calculators
- You can’t just fill in the blanks on a simplified DRTV calculator…
As much as some would like you to think that there is an easy “cookie cutter” template for calculating DRTV success, there simply is not. Cannella Response Television works closely with you to determine the goals of your campaign, figure in a dose of “opportunity and potential”, and then working together, determine the financial model that’s right for you.
- Don’t put the cart before the horse…
It takes experience and planning to create a cost-effective media test. We won’t let our clients take a “run it and see what happens” approach. Would you play a game without knowing all of the rules or how the score was going to be kept?
- We aren’t “Yes” men…
We have over twenty years of experience dedicated to the direct response television industry. We aren’t afraid to say, “No” if we think something’s wrong. We pride ourselves on our reputation for direct answers to your questions.
- You make money, we make money…
At Cannella Response Television our goal is to make you successful, because with your success comes the need for more high quality, cost-effective media. Your success breeds our success.
