Robert Medved, CEO & President (L)
Frank Cannella, Chairman & Founder (R)

A success story

Great New Product?

Turn your new product idea into $25,000,000 in sales! We'll show you how…

Our fee? How about, NOTHING!

If you're sitting there with a great new product idea that has the potential to be the next TV hit … If you're new to the infomercial industry and wish to avoid the pack of wolves wanting to take advantage of you…. Then believe us when we say, "There are safer paths to follow." The key is knowing which path to walk down. Because the hardest part of bringing a product to market is selecting the best partners.

Twenty-Five Years of Experience

For over twenty-five years Frank Cannella, our Founder, has been known for his DRTV expertise in media placement, freelance media buying (brokering), and extensive campaign analysis (proprietary Media Star™ software). Now you are able to capitalize on our experience. We will "coach" you through the process of bringing your product to market via DRTV infomercial.

We'll Walk You Through the Process

CRT is the "in-house" expertise you currently lack. Our goal is to work in your best interest, walk you through the process, show you your opportunities, and assist you in deciding which path is best for you to take. You still control all of the decisions, but now you make more educated decisions. No longer must you roll the dice at a Las Vegas convention trying to select the partners or vendors that are best for you to work with. And again - we charge nothing!

We have been doing this a long time. We are successful. So successful, we do not need project fees to pay our bills. Instead, we select ventures and products we feel have the greatest potential. If you're successful - so are we!

A Typical Case Study –
Three Investors Wanted to Introduce Hot New Product

It started out in much the same way as most businesses. Three co-inventors wanted to introduce their hot new product via infomercials. They thought they had a pretty good deal worked out with one of the largest companies in the industry.

Cash Flow and Vendor Relationships

After speaking with them at great length and determining their personal goals for the product, it was determined that the offer on the table would have launched them into the industry without the proper cash flow or vendor relationships. This would have ultimately resulted in failure.

Getting the Profits You Deserve

A second pending offer would have short-changed them a considerable amount of money. In fact, our early estimates have now been confirmed. These inventors made more in royalties the first year alone, than would have made over the life span of the product!

Uncover Hidden Clauses

Yet, a third proposal considered by the inventors at the time would have eliminated approximately $300,000 of their profits. How? Two clauses of the agreement would have taken key income away from them. "Obvious," you might claim. But the truth is, these clauses were so hidden, they are often times overlooked. By the way, this proposal came from another large player in the industry.

Lower Your Risk and Increase Profits

The final outcome was a match that lowered their risk while utilizing the strongest players in the industry (in an industry which has experienced such rapid growth - and rapid demise - you don't know who to work with anymore) and still kept tabs on the profit ratios and payments due. For all - a win, win, situation.

Simply put, we know all the players, the tricks, and all the pitfalls this industry can offer. We'll show you who to work with and who to stay away from - all based upon your specific goals and an intense interview we subject you to.

We Make This Guarantee:

What we take out of the partnership will be more than realized through savings, opportunity, and divergence from pitfalls.

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