“There are three reasons why our loyalty lies with Cannella Response Television. In order, they are integrity, intelligence and commitment.”
Michael Antino, Jr.
Merchant Media
Robert
Medved, CEO & President (L)
Frank Cannella,
Chairman & Founder (R)
We wrote the book (INFOMERCIAL Insights)
So what's the buzz around the infomercial industry?
|
Originally published in 1996, Infomercial Insights still offer the same sage advice for those thinking about entering the television direct response industry.
Cannella Response Television, LLC
Presents
INFOMERCIAL INSIGHTS
"The first book to capture the soul of the industry.
I read the whole book in one sitting!"
– Response Magazine
"This is a must for anyone hoping to enter it
(infomercial industry) and survive."
– NIMA International (Electronic Retailing Association)
