We wrote the book (INFOMERCIAL Insights)
So what's the buzz around the infomercial industry?
Originally published in 1996, Infomercial Insights still offer the same sage advice for those thinking about entering the television direct response industry.
Cannella Response Television, LLC
"The first book to capture the soul of the industry.
I read the whole book in one sitting!"
– Response Magazine
"This is a must for anyone hoping to enter it
(infomercial industry) and survive."
– NIMA International (Electronic Retailing Association)