“Frank is like the king of infomercials.”
Lorianne Sabatino
Vice President
Direct Response Media Sales at the Hallmark Channel
Breaking News
Michael Gart Joins Cannella Response Television as Chief Financial Officer
Cannella Response Television, the largest infomercial media
company in the direct response television industry, announced today that Michael Gart has joined the
company as chief financial officer. He replaces Guy Theune, who will retire at the end of the year....
Cannella Response Television Expands Staff with Five New Hires
Cannella Response Television, the largest infomercial
media company in the direct response television industry, announced today the addition of five
new staff members at its Burlington, Wis. headquarters to support its growing business....
Cannella Response Television to Break Ground May 25 on New Company Headquarters in Burlington
Cannella Response Television, the largest infomercial
media company in the direct response television industry, announced today that it will break
ground on a new corporate headquarters in Burlington on May 25....
Cannella Response Television More Than Doubles Los Angeles Office Space
Cannella Response Television (www.drtv.com) announced
today that it has more than doubled its office space in Los Angeles to accommodate the
company’s rapid business growth on the West Coast and enable it to continue to expand in the
future. ...
Kayla Kluver Joins Cannella Response Television as Media Assistant in Los Angeles Office
Cannella Response Television (www.drtv.com) announced
today that Kayla Kluver has joined the company as media assistant at its West Coast office in
Los Angeles....
Cannella Response Television Adds Seven to its Wisconsin Headquarters Staff
Cannella Response Television (www.drtv.com) announced
today it has added seven new members to its headquarters staff in Burlington, Wis....
Cannella Response Television Announces Four Staff Additions
Cannella Response Television, a leading direct response television media service company, today announced that it has expanded its staff by four members....
Donna Pickett Joins Cannella Response Television as Vice President of Performance-Based Media
Cannella Response Television (www.drtv.com) announced
today that Donna Pickett, a 24-year direct marketing veteran with Time Life and as an industry
consultant, has joined Cannella Response Television as vice president of performance-based
media....
Cannella Response Television Announces Eight New Hires in Burlington and New Berlin
Cannella Response Television (www.drtv.com), a
leading direct response television media service company, announced today that it has added
eight employees to its company headquarters staff in Burlington, Wis. and its new Technology
Center in New Berlin, Wis....
Cannella Response Television Announces Four Staff Additions
Cannella Response Television, a leading direct response television media service company, today announced that it has expanded its staff by four members....
Cannella Response Television Attracts Major Investment
Cannella Response Television (“Cannella”), a leading direct response television media service company, today announced that affiliates of two established investors in media - ZM Capital and Palladium Equity Partners - have made a significant investment in the company that will allow it to expand its current offering of media products to major direct response television advertisers....
Cannella Response Television Promotes Christi Anderson to Media Consultant
Cannella Response Television (www.drtv.com), an industry leader in direct response media planning and buying, announced today that Christi Anderson has been promoted to media consultant from media assistant. ...
Cannella Response Television Promotes Two Staffers in Los Angeles Office
Cannella Response Television (www.drtv.com), an industry leader in direct response media planning and buying, announced today that it has promoted two members of its Los Angeles staff: Susan Kreminski to media buyer from media assistant and Louis Tasso to media coordinator from senior media assistant. ...
Cannella Response Television Secures Rights to Coveted www.drtv.com Domain
Cannella Response Television, an industry leader in direct response media planning and buying, announced today that it has secured the rights to the highly coveted www.drtv.com web domain. ...
Cannella Response Television Reaches $1 Billion Milestone with Proprietary Media Star™ Software
Cannella Response Television announced today that it has passed the $1 billion mark in media analysis with its proprietary Media Star™ software....
Cannella Response Television Among First to Use Google TV Ads for DRTV
Cannella Response Television, which specializes in
television direct response media placement on national cable networks and broadcast stations,
announced today that it is among the first companies to use Google TV Ads to plan and place
short-form for direct response television....
Cannella Response Television Media Efforts Help Propel
Free & Clear to Top Spot in 2007 Infomercial Rankings
Cannella Response Television, which specializes in television direct response media placement on national cable networks and broadcast stations, announced today that one of its accounts placed first among all infomercials in 2007...
Cannella Response Television Signs Multi-Year Renewal to Continue as Exclusive Infomercial
Media Representative for Chicagoland Television
Cannella Response Television announced today that it has signed a multi-year renewal agreement
to continue as the exclusive infomercial media representative for Tribune Company's Chicagoland
Television...
Cannella Response Television Named Exclusive Infomercial Media Placement Agency for
The Water Channel™
Cannella Response Television announced today that it has been named the exclusive long
form infomercial media placement agency for The Water Channel™...
Cannella Response Television Named Exclusive Infomercial Media Rep for The Hotel Networks
Cannella Response Television announced today that it has been named the exclusive infomercial
media representative for The Hotel Networks...
Cannella Response Television Expands to New Los Angeles Office
Cannella Response Television (CRT) announced today that it will move its Los Angeles office
to new, larger facilities on the Miracle Mile. The move to more spacious quarters was made
necessary by the company's strong growth in media billings...
Frank Cannella 30-Minute Infomercial for a Product on Broadcast TV, 1982
Insomniacs and channel surfers owe a debt to Cannella. In the spring of 1982, the Chicago
TV-airtime salesman ran a 30-minute national commercial for New Generation...
In Field of One-Hit Wonders, Cannella Reaches 20 Years
By: Rob Williams
A long infomercial career is almost an oxymoron in an industry that has had its share of
extreme boom and bust cycles, but Frank Cannella has managed to sustain himself and thrive
for 20 years...
And Now A Word From Our Sponsor
In the unconventional, red-hot medium of direct response television, entrepreneurs can
be successful one day and broke the next. Frank Cannella is one who has made it to the
top and stayed there...
Beware Pitfalls of Direct Response Airings
Some of the most important factors concerning a DRTV campaign are often overlooked. Even
the biggest marketers and agencies look past details that can influence the bottom line
of a campaign by a large percentage...
Stop the Broker Bashing
Media brokers provide liquidity for a commodity
By: Frank Cannella
The mere mention of the word broker in the direct response television industry sends some....
Ask The Experts
An interview with Frank Cannella, President of
Cannella Response Television, LLC, Burlington, Wisconsin...
Monday Memo
By: Frank Cannella, President, Cannella Response Television, LLC
The other day a rep from
a nationally recognized television rep firm met with me over coffee. We were meeting for
the first time. Because I am a TV direct marketer, he wanted to get to know me better in
the hopes I would spend some money on his station list...
