Bill
Raymond, Executive Vice President / Broadcast Media (L)
Peggy
Gobel, Vice President / Director of Cable Media (C)
Donna
Picket, Vice President / Performance-Based Media (R)
Analysis that ensures success
Our proprietary infomercial media analysis software, MediaStar™, ensures that your campaign data will be analyzed and reported in the most timely and accurate way possible.
Cutting Edge Software
Developed by media buyers and direct response marketers, MediaStar™ had been refined over the past ten years to meet the needs of the most demanding of clients. Our massive SQL server hosts this cutting edge software, and off-site secure storage and backup ensure that the data will always be at your fingertips.
MediaStar™ is complex enough to allow your buying team at Cannella Response Television to analyze hundreds of millions of dollars of historical infomercial media buys in seconds, so you run in the best time at the best rates for your campaign.
Easy To Read Reporting
The customized reporting is easy to read, giving you your data in a manner that you need to run your campaign. Reports like the Daily Campaign, are favorites, allowing you to see what airings are running at any given moment, whether on the road or at home, so you know how you did minutes after the airing ends. Real-time, accurate reporting also helps our staff of seasoned infomercial buyers to make immediate decisions on media buys. This efficiency allows us to manage some of the largest infomercial campaigns to ever hit the air, at times booking over one million dollars in media in a single day. And, if you already have in-house software you use to run your campaign, MediaStar™ will provide your data via nightly download to Catalyst, Core, Excel, or whatever system you use.
Science Versus Art
Buying infomercial media is much more of a science than an art. Dayparts, lead-ins, and demographics all play a part in determining what media is best for which product. However, the most important aspect that Cannella Response Television brings to the table is control. Over twenty years of continuously building packages of incumbent time has made us the only place to go for the good stuff. That is why we constantly manage some of the biggest infomercial campaigns on the charts.
Millions of Dollars of Historical Data
Our database of hundreds of millions of dollars of historical data allows us to buy what is right for your show, ensuring the profitability and campaign longevity you need. Our seasoned buyers use decades of data, knowledge and our cutting edge software, MediaStar™ to get you to pay out. However, Mega-hits isn’t all we do. Niche products and smaller budget campaigns often require more hard work and expertise. For a small budget, it is often more important where not to run. For niche products, like a fishing show, there are only certain places that you will work. Most importantly, running a infomercial campaign of any size requires experience. And, since we are the oldest infomercial agency in existence, you can count on that.
Success breeds success, are you next?
Call us today at 262.763.4810.
