Can Your DRTV Media Agency Pass This Test?

1. What was the principal of your media agency doing twenty-five years ago; was it television direct response marketing?

Yes No

2. Does your media agency speak with you daily to review results for immediate reaction to cancellations and renewals?

Yes No

3. Did your media agency write and develop their own software to manage your media inventory and evaluate results; including the option to customize the report to your specific needs?

Yes No

4. Does your media agency preview your creative and assist in the development of your inbound telemarketing scripts?

Yes No

5. Does the management team of your media agency speak and write regularly for the DRTV industry and chair the ERA media council?

Yes No

6. Does your media agency have extensive experience across all product lines with hundreds of millions of dollars of aired DRTV media results?

Yes No

7. Does your media agency thoroughly understand the DRTV industry; including product development, creative, fulfillment, telemarketing, retail support, internet, importing, and international distribution - including all the pitfalls and ramifications of each?

Yes No

8. Does your agency offer real-time, on-line access to media reports via a secure website?

Yes No

Name:

Company:

E-mail:

Telephone: